This is an interesting test case, I wonder how they designed the campaign. It would be crazy if Instagram literally lets you insert targeting terms into the ad automatically, so they probably just created tons of variations of this image and targeted them all to match. Signal didn’t give a ton of detail on what they did, I wouldn’t be surprised if Instagram doesn’t *actually* let you target this specifically.
Favorites May 5 2021
Favorites May 5 2021
Favorites May 5 2021
This is an interesting test case, I wonder how they designed the campaign. It would be crazy if Instagram literally lets you insert targeting terms into the ad automatically, so they probably just created tons of variations of this image and targeted them all to match. Signal didn’t give a ton of detail on what they did, I wouldn’t be surprised if Instagram doesn’t *actually* let you target this specifically.