This sounds cool, but it's worth noting that Toyota has claimed they have big EV stuff in the pipeline for years now, still not much to show for it.
London is far less favorable to biking than LA (it rains and snows there), but over 40% of Londoners bike, vs 3% of LA residents.
My favorite part was how they used the camera rolling shutter to capture the LED brightness like 60,000 times per second.